Strategic Management: Theory and Practice

by John A. Parnell

Instructor Required Material This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. What do students say about the Atomic Dog Online Study Guide? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams. Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

237 pages, Paperback

First published September 15, 2003

About the author

John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

Reviews

[Mary Helen Sherman]

I know you were all wondering, but I got a B in this class and probably learned more in the past 8 weeks than I have in the whole span of getting this degree combined

[Connor Wood]

Read this for my MBA. It was actually a very insightful book. Still gets 2 stars though. cuz school.

[Alison Fields]

Required reading for Strategic Management. Really enjoyed this class and got a lot out of it and the book. Not sure I would have read it without having to though.

[Bree Kelly]

Required reading for my MBA course. Easy to read / follow.