Features one hundred of America's best publicly traded companies along with inside stories, historical anecdotes, and long-term perspective on the companies and the market
Columnist, author, speaker and strategic marketing communicatons specialist, Gene Walden has been a nationally recognized expert on business and marketing for many years.
I got this book when my daughter was nine years old (1997) so I could teach her how to research and purchase Dividend Reinvestment Plans (DRIP) stocks. This book was among a set of books I get her that we read and study together. Her first stocks were McDonalds. To this day I still use this book as reference tool when I'm researching companies to buy DRIP stocks.