Unlocking the Small Business Game: The Playbook for Starting a Small Business from Nothing Using Simple Clear Uncommon Sense

by W. James Dennis

A business book for the rest of us. Get over your fears and anxieties by getting the know-how you need. You have an idea or a concept but going from where you are now (point A) to being an independent business owner (point Z) still seems like a tremendous task. You’ve read books, articles, listened to the experts and taken courses only to find yourself overwhelmed. The truth is you don’t know the real “Game” of business, what operates behind the scenes. By reading, Unlocking the Small Business Game, you soon will.

A true Hustler is not a con-man. The CEOs of the business world hustle everyday. A Hustler knows how and when to take advantage of every opportunity (or create their own) and move forward in such a way that they are eventually guaranteed success. This book is the truth about the Game; are you prepared to play?

• Master the Uncommon Sense principles that allow you to win
• Learn to start your small business from nothing – no bank loans or investors
• Discover the Three Tools you must use to build your business
• Conquer fear, doubt and anxiety through proven tactics and strategies
• Learn the secrets of marketing, advertising and remove the mystery out of social media
• Understand how to sell without selling – never be afraid to hear, “no” again
• Dig into the depths of buyer’s psychology and understand why they spend money
• And much, much more…

The principles and techniques in this book can be applied to starting a home based or small business, a network marketing affiliation or even just a side hustle - it's that easy!

150 pages, Paperback

First published February 8, 2014

About the author

My name is W. James Dennis. I started my first business when I was 17 years old. It failed. I then started my second business in my early-twenties, which failed too. But just a few years later with an example of business success to learn from, I launched my third business which did succeed and I operated it for over 10 years. During this time I was a dedicated student of the "Game", something which I call, "Uncommon Sense".

Realizing my passion was writing and educating, I switched gears in my life and I am now an author, public speaker and small business consultant living just outside of Atlanta, Georgia - United States. My favorite quote is, "Keep it moving and keep it simple in the process."

I live my life in motion, constantly striving to provide means to help people help themselves.

Reviews

[Jose A. · Rating 5 out of 5]

Great read

This book gives very good solid advice on how to start your journey into business. Many of the other books don't go into those "small details". The advice here comes from a guy that has lived how to start and be successful at running a small business, it takes those few steps that are necessary to get going and the author explains this steps in a way that feels as if he is talking and teaching you the blueprint of business.

[Paul Lewis · Rating 5 out of 5]

Great book to read, explores many concepts and ways of thinking, mindfulness of legalities and book keeping , advertising.