Mastering Gamification: Customer Engagement in 30 Days

by Scot Harris, Kevin O'Gorman

This practical tutorial will show you exactly how to plan and put together a gamification to really motivate your customers, through step-by-step instructions delivered over an easy to follow 30 day schedule. You might be a marketing practitioner, a start-up entrepreneur needing a kick-start in developing a loyal customer base, or a small-medium business owner ready to take your company to the next level - if you're new to gamification or in the learning stages, this book is for you.

96 pages, Paperback

First published January 1, 2014