The Growth Strategy: How to Build a New Business Into a Successful Enterprise

by Peter H. Engel

The first in a series of books by Peter Engel, who has founded and managed dozens of businesses, The Growth Strategy is a step-by-step guide to the entrepreneur's changing role throughout the transition from start-up to professional management. KEX Web site promo.

Unbound

Published April 1, 1996

About the author

Peter H. Engel, co-owner of Affinity Communications Corporation, is a management expert, a former Associate Professor at the University of Southern California. His also the author of three novels, four business books, several trade books, and one children's cookbook.

In 1973, The Colgate‐Palmolive Company named Engel as president and chief executive officer of Helena Rubinstein, Inc.