From the hottest new labels to the best shopping addresses, everything you want or need to know about Europe’s newest fashion capital can be found in this encyclopedic and eye-catching book. It’s been more than two decades since the wall dividing Berlin’s east and west sides came down. Since then the city has evolved into a Mecca for the international fashion crowd, attracted by the city’s artistic history, its newfound exuberance and reasonable cost of living. Written by a style insider, this book explores every aspect of the city’s love affair with clothing. In an engaging series of brightly illustrated chapters it explains what makes Berlin’s fashion scene unique and shows some of the best shops for high and low-end purchases. Interviews with leading fashion journalists, stylists and bloggers offer individual perspectives on what’s hot right now, while profiles of established and exciting new labels point to where trends are heading. Furthermore, essays by renowned fashion writers explain the Berlin fashion scene from different perspectives. Whether you’re planning a trip to the city itself or merely looking for inspiration, this essential reference offers a multitude of useful information about Berlin’s special fashion zeitgeist.
Berlin has always been an epicenter for fashion, art and culture. The German capital has always attracted creative minds from all over the world and what creatively originated in this city is often recognized past German borders. “Berlin Fashion”, the new book by Julia Stelzner, is an example of the above mentioned concept. It portrays a new generation of young fashion designers that are either Berliners by birth or chose the city as their new home. They draw inspiration from this city that is new and old at the same time. I always felt that Berlin is modern with traces of tradition and simple, yet elaborate. The designers portrayed, make me want to go back to Berlin immediately, just to be surrounded by the creative energy found there. If that doesn’t spark your interest, the interviews with bloggers, stylists and fashion lovers definitely will. They share bits and pieces of their personal life and style and give insider tips on their favorite spots in Berlin to dine, shop and hang out. The designers and fashion-loving Berliners that Stelzner portrays might come across as an insider crowd, but that does not mean, that the book is not accessible to the everyday fashion lover. Stelzner’s stories in the book are interesting for people that like to be fashionable without having to be covered in widely recognized brand name. It is a statement in itself: I care, but I don´t! “Berlin Fashion” will show you new designers to look out for, desingers who have received recognition and prizes in competitions or have been featured in art exhibitions. Their clothes are often stories of themselves. For me it was very interesting to read how certain piece came into being, like the crochet embellished clothes by Issever Bahri or the traditional weaving techniques incorporated into the pieces of Isabell de Hillerin. Essays throughout the book take a look at different interesting aspects of Berlins Fashion Industry. Alfons Kaiser recaps the history of fashion in Germany’s capital in “Frisch Erblüht”, whereas Nicole Urbschat in “Im Westen Was Neues” trys to explain why locations of small label boutiques have moved away from Berlin-Mitte. I personally loved the article by Lisa Strunz “Inspiration: Migration”, as it describes Berlins multicultural influences on the cities fashion industry. If you enjoy getting to know new people and like the easiness of interviews conducted in a “What is your favorite….” – kind of way, then this book is definitely for you. Paired with beautiful photographs and a list of in vogue shops to explore in Berlin, “Berlin Fashion” is an easy read that will leave you inspired. The next time you are in Germanys capital you will walk the streets “in Fashion” and you might as well end up purchasing something uniquely Berlin.
Review by Sandy Janeczek, German Embassy Washington
This is a book about Berlin fashion of the past five years and the present day scene. It portrays the Berlin style as understated and practical, not flashy or showy. Steve Jobs black turtleneck tops came from Berlin label Von Rosen. Women's fashion designs in Berlin are sleek, fresh and sophisticated. Was rococo ever popular in Germany? Maybe a long time ago. These current Berlin styles give you an elegant rest from needless excitement. I am sure show-stopping designs can be presented but the fancier stuff will come out only when it is really needed.