Effective Business Communication: Principles and Practice for the Information Age

by Richard Blundell

This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.For all managers and those who expect to become managers.

267 pages, Paperback

First published November 10, 1997