Marketing Management [with Infotrac]

by Michael R. Czinkota, Masaaki Kotabe

This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. Marketing in Action boxes - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented.

598 pages, Hardcover

First published May 15, 2000

About the author

Michael R. Czinkota (born 1951) is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.

Czinkota is the former Deputy Assistant Secretary of Commerce in the United States Department of Commerce (1987-1989) and a former head of U.S. delegation for Organisation for Economic Co-operation and Development (OECD) Industry Committee in Paris (1987-1989). From 1986-1987, Czinkota was a Senior Advisor for Export Controls in the U.S. Department of Commerce. Czinkota was awarded the Significant Contribution to Global Marketing award from the American Marketing Association in 2007.[1]

He is a prolific author and has written for newspapers such as The Washington Times, The Korea Times, Japan Today, Ovi Magazine, and Handelsblatt. Czinkota also writes articles for journals and scholarly publications.