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ابتكار نموذج التسعير
الأسلوب الذي يتَّبعه الكتاب عمليٌّ مدعومٌ بالأدلَّة، يزوِّد القارئ بإرشاداتٍ يمكن تطبيقها في الحال للبدء بتوليد إيراداتٍ جديدة. ستتعلَّمُ في هذا الكتاب أمورًا مهمَّة عدَّة في مجال التسعير والمبيعات، ومنها: كيفيَّة تحديد أفضل أساليب التحويل إلى أموال لمنتجاتك. كيفيَّة تنفيذ الأسلوب الأنسب لطبيعة عملك. كيفيَّة جَعْل التسعير الذكيِّ المبتكَر مكوِّنًا أساسيًّا لدى إطلاق منتجك المقبل. كيفيَّة تحديد العوامل التي يجب مراعاتها عند اختيار نموذج تسعيرٍ جديدٍ لمنتجاتك الأكثر شعبيَّة. دليل التسعير الذي يجب أن يقرأه مديرو المبيعات والرياديُّون والمؤسِّسون والمديرون التنفيذيُّون يقدِّم هذا الكتاب مناقشةً مثيرةً لاستراتيجيَّات التسعير المألوفة والجديدة، مع إمكانيَّة زيادة إيرادات المنشأة وبناء مِيزةٍ تنافسيَّةٍ دائمة. يحتوي الكتاب على توصيفات موسَّعة لنماذج عدَّة، منها النموذج المجَّانيُّ جزئيًّا، ونموذج الاشتراك، ونموذج الدفع مقابل الاستخدام، علاوةً على تقنياتٍ مبتكَرة مثل التسعير العصبيّ. ويقدِّم المؤلِّف معلوماتٍ دقيقةً مدعومةً بالأدلَّة. يتناول الكاتب دراسات حالةٍ عدَّة لمنشآت من مختلف الصناعات والمناطق، ما يعطي زخَمًا مُثرِيًا للكتاب، كما يُقدِّم مشورةً عمليَّة ملموسةً لإجراء تغييرات سريعة باستمرارٍ على طريقةِ بَيْع منتجاتك. سيُحدث نموذج التسعير هذا نقلةً نوعيَّة هائلة بشأن الطريقة التي نحدِّد بها أسعار منتجاتنا.
- GenresBusiness
246 pages, Hardcover
First published July 1, 2009
9 people are currently reading
89 people want to read
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Displaying 1 - 15 of 15 reviews
October 17, 2025
كتاب مهم لرواد الأعمال وأصحاب المنشآت الذي يسعون لفهم ديناميكيات التسعير وتقديم أفضل عروض الأسعار
January 11, 2023
This book gives a plethora of examples of key pricing model in the current world we are in. It is an easy read and well researched book.
The first chapter was by far the most interesting to me but unfortunately not lengthy enough. It would have been great to have more insights about the processes and pricing framework elements and profit impact, how to navigate it and so on.
All in all, good content for someone starting in pricing and wanting to understand the different revenue models out there with many examples for B2C and B2B.
The first chapter was by far the most interesting to me but unfortunately not lengthy enough. It would have been great to have more insights about the processes and pricing framework elements and profit impact, how to navigate it and so on.
All in all, good content for someone starting in pricing and wanting to understand the different revenue models out there with many examples for B2C and B2B.
February 14, 2023
A good read to aware and understand the different kinds of pricing methods, where the ultimate goal is for monetization of products or services. The author has included 10 approaches, each one started with a Case History of such a method followed by Analysis of Context to elaborate further on such a model and then a Summary of it. Various companies and products were mentioned both for B2C and B2B as examples to illustrate how the models were applied.
November 18, 2025
Este libro fue una de las mejores introducciones al mundo de la estrategia de fijación de precios. Muestra cómo existen distintos modelos de monetización y cómo pueden ser aplicables a casi cualquier negocio. Me encantó el enfoque Con un lenguaje más claro y menos técnico, ideal para una introducción al área de pricing, quizá una de las áreas más infravaloradas por mercadólogos y financieros. Altamente recomendado.
December 25, 2022
On- und Offline Preismodelle
Wettbewerbsvorteile muss man sich erst einmal schaffen. Das Buch „The Pricing Model Revolution“ geht genau darauf ein und ist besonders geeignet für Führungskräfte und Manager, die sich weiter mit innovativen Ideen zu ihrer Preisgestaltung beschäftigen möchten.
Autor Danilo Zatta hat bereits Erfahrungen als Berater und Wissenschaftler sammeln können und wendet sein Wissen daher besonders in Bezug auf die psychologische Preisgestaltung an. Der Autor stellt verschiedene Modelle kurz und knapp dar wie die Unternehmen ihre Preise gestalten und somit den Markt beeinflussen können. Dass das nicht immer klappt und auch bedingt sein kann ob man online oder offline verkauft ist natürlich inkludiert.
Generell kann ich nur dazu sagen, dass dieses Buch sehr gut für Einsteiger geeignet ist, denn ich bin selbst eine und habe auf jeden Fall alles darin nachvollziehen können. Ich hab’s nicht nur verstanden sondern ich konnte auch tatsächlich einiges von den Ideen mitnehmen.
Das Buch ist zunächst auf Englisch erschienen und umfasst 256 Seiten. Das Buch vermeidet einen rein rein theoretischen beziehungsweise akademischen Ansatz und bietet stattdessen eine übersichtliche Zusammenfassung der wichtigsten Punkte in der Preisgestaltung.
Der volle Titel The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline erschien bei Wiley.
Wettbewerbsvorteile muss man sich erst einmal schaffen. Das Buch „The Pricing Model Revolution“ geht genau darauf ein und ist besonders geeignet für Führungskräfte und Manager, die sich weiter mit innovativen Ideen zu ihrer Preisgestaltung beschäftigen möchten.
Autor Danilo Zatta hat bereits Erfahrungen als Berater und Wissenschaftler sammeln können und wendet sein Wissen daher besonders in Bezug auf die psychologische Preisgestaltung an. Der Autor stellt verschiedene Modelle kurz und knapp dar wie die Unternehmen ihre Preise gestalten und somit den Markt beeinflussen können. Dass das nicht immer klappt und auch bedingt sein kann ob man online oder offline verkauft ist natürlich inkludiert.
Generell kann ich nur dazu sagen, dass dieses Buch sehr gut für Einsteiger geeignet ist, denn ich bin selbst eine und habe auf jeden Fall alles darin nachvollziehen können. Ich hab’s nicht nur verstanden sondern ich konnte auch tatsächlich einiges von den Ideen mitnehmen.
Das Buch ist zunächst auf Englisch erschienen und umfasst 256 Seiten. Das Buch vermeidet einen rein rein theoretischen beziehungsweise akademischen Ansatz und bietet stattdessen eine übersichtliche Zusammenfassung der wichtigsten Punkte in der Preisgestaltung.
Der volle Titel The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline erschien bei Wiley.
August 26, 2024
A great book that shows with a lot of examples how to create a competitive advantage with innovative pricing models.
I really liked it: easy to understand. A pleasure to read. I can only recommend it with a 5 star rating.
I really liked it: easy to understand. A pleasure to read. I can only recommend it with a 5 star rating.
April 21, 2024
A great introduction to modern pricing strategy from both practical and theoretical perspectives, featuring many inspiring market cases.
August 27, 2024
The best book on pricing and strategies.
5 stars with no doubt!
5 stars with no doubt!
August 27, 2024
Book recommended by top leaders like P. Kotler, father of Modern Marketing.
Do not miss it!
Do not miss it!
August 27, 2024
I loved this book: so insightful, so pragmatic, so many examples
August 27, 2024
Essential business book: can't miss it! Too relevant!
August 29, 2024
Excellent!
August 29, 2024
Super great book
April 26, 2024
An excellent book,🔥 quoted as best-read in Pricing by Philip Kotler🙏
The book was part of my seaside and café reading, visiting Mani & Sparta in Greece, and made my stay even more inspiring💡
I was intrigued to read it for three reasons:
➡️ The author is a highly acclaimed Pricing expert🙏
➡️ It’s recommended by the guru of marketing, Philip Kotler, as a best-read in Pricing👍
➡️It’s recommended by Pol Vanaerde, founder of the EPP - Pricing Platform👌
Although my expectations were high, the book proved even more exciting than I thought!
To start with, the book:
➡️ Has great pricing material, suitable for experts but also less advanced audiences
➡️ Covers every critical approach in pricing, including traditional and more state-of-the-art like AI-based pricing and Neuropricing
➡️ Follows a unique structure, starting with some example cases, then bringing theory and practice into context, and ending with a quick, highly appreciated😊, summary
But “The Pricing Model Revolution” is much more than an excellent pricing encyclopedia!
The most exciting part comes when the author unveils the true power of PRICING as:
➡️ The most important PROFIT driver🚀
➡️ A generous source of COMPETITIVE ADVANTAGE💪
The last point is, in my opinion, the highlight of the book💡
I’ve been in the SaaS business for a long time and witnessed how Salesforce, Microsoft, Google, and numerous other SaaS companies built a competitive edge based, at least partly, on their pricing logic! By the time you finish the book, you’ll understand how to use a similar approach in this or other sectors!🙌
Some other highlights from the book that I liked:
➡️ Cost Plus Pricing is obsolete: Adding your desired margin to your costs is a thing of the past
➡️ Pricing is a journey: It’s much more than setting the price and involves positioning, price logic, implementation, and control, just to mention some pricing excellence milestones
➡️ Pricing can yield significant returns: Investing in your pricing journey can generate strong single-digit growth in revenue and more in profits
➡️ Pricing is hot now: The evolution of new digital ecosystems, technological enablers, data & AI-driven decision-making, and innovative marketing approaches act as a catalyst for pricing innovation
Some example cases I adored:
😍 Adobe Creative Cloud: using SaaS pricing as a competitive advantage
😍 Teatreneu: Pay per laugh
😍 Uber: Dynamic & AI-driven pricing
😍 Karma Kitchen: Pay what you want
😍 Pepsi: Neuropricing
😍 Everything in the Psychological pricing chapter!
If you want to quickly understand pricing and why this is a revolution, then "The Pricing Model Revolution" is the book to read!
The book was part of my seaside and café reading, visiting Mani & Sparta in Greece, and made my stay even more inspiring💡
I was intrigued to read it for three reasons:
➡️ The author is a highly acclaimed Pricing expert🙏
➡️ It’s recommended by the guru of marketing, Philip Kotler, as a best-read in Pricing👍
➡️It’s recommended by Pol Vanaerde, founder of the EPP - Pricing Platform👌
Although my expectations were high, the book proved even more exciting than I thought!
To start with, the book:
➡️ Has great pricing material, suitable for experts but also less advanced audiences
➡️ Covers every critical approach in pricing, including traditional and more state-of-the-art like AI-based pricing and Neuropricing
➡️ Follows a unique structure, starting with some example cases, then bringing theory and practice into context, and ending with a quick, highly appreciated😊, summary
But “The Pricing Model Revolution” is much more than an excellent pricing encyclopedia!
The most exciting part comes when the author unveils the true power of PRICING as:
➡️ The most important PROFIT driver🚀
➡️ A generous source of COMPETITIVE ADVANTAGE💪
The last point is, in my opinion, the highlight of the book💡
I’ve been in the SaaS business for a long time and witnessed how Salesforce, Microsoft, Google, and numerous other SaaS companies built a competitive edge based, at least partly, on their pricing logic! By the time you finish the book, you’ll understand how to use a similar approach in this or other sectors!🙌
Some other highlights from the book that I liked:
➡️ Cost Plus Pricing is obsolete: Adding your desired margin to your costs is a thing of the past
➡️ Pricing is a journey: It’s much more than setting the price and involves positioning, price logic, implementation, and control, just to mention some pricing excellence milestones
➡️ Pricing can yield significant returns: Investing in your pricing journey can generate strong single-digit growth in revenue and more in profits
➡️ Pricing is hot now: The evolution of new digital ecosystems, technological enablers, data & AI-driven decision-making, and innovative marketing approaches act as a catalyst for pricing innovation
Some example cases I adored:
😍 Adobe Creative Cloud: using SaaS pricing as a competitive advantage
😍 Teatreneu: Pay per laugh
😍 Uber: Dynamic & AI-driven pricing
😍 Karma Kitchen: Pay what you want
😍 Pepsi: Neuropricing
😍 Everything in the Psychological pricing chapter!
If you want to quickly understand pricing and why this is a revolution, then "The Pricing Model Revolution" is the book to read!
November 14, 2023
Pudo ser mejor un video de YouTube
Displaying 1 - 15 of 15 reviews