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Art of Package and Structure
Art of Package and Structure has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationary, to teabags and truffles.
All are designed to create a unique identity and brand within a highly competitive consumer market, colorful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savored and enjoyed as an essential feature of the whole product experience.
All are designed to create a unique identity and brand within a highly competitive consumer market, colorful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savored and enjoyed as an essential feature of the whole product experience.
296 pages, Hardcover
First published May 30, 2014
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