From Zero to Hero: How to Master the Art of Selling Cars

by Jeffrey F. Knott

Have you ever asked yourself the question, How can I sell more cars and make more money? Whether you re considering a career in automobile sales, are new to the car business, or have been on the sales floor for decades, From Zero to How to Master the Art of Selling Cars will answer your questions. Author Jeffrey F. Knott draws on more than twenty years of experience in the automotive sales business, and shares his proven techniques for becoming a successful salesperson. From Zero to Hero will teach you the following Understand the influences governing your customers actions, and respond to them effectively Recognize the difference between an avoidance and a true objection, and proceed correctly when confronted with each situation Adjust your own attitude, level of enthusiasm, and actions at the negotiating table in order to achieve success From Zero to Hero gives you the tools necessary to avoid living from paycheck to paycheck and to transform your job into a prosperous, stable career as an automotive sales professional. Jeffrey Knott has taken decades of experience, training, and knowledge and condensed them into a very well-written and easily read book. A must read for any salesperson wanting to succeed in the car business. It's about time somebody wrote a real book on this profession. Merle Simpson
Next Level Marketing / Teambuilders, USA

248 pages, Paperback

First published October 13, 2006

Reviews

[Tyler Vanover · Rating 5 out of 5]

From Zero to Hero is a very well written, detailed book. The book provided information not only to car salesmen but to car buyers also. The techniques and principles provided makes sense and are easy to carry out. Knott provides common scenarios in car sales and how to approach them. His advice on enthusiasm, attitude, dealing with trade-ins, and handling objections are awe-inspiring. I can't recommend this book enough its practical and professional. If you're wanting to learn proper sales business tactics, read the book. It WILL help you.

[ruben rivera · Rating 5 out of 5]

Great book!

Awesome book for any car salesman, whether you are a vet or not this book will bring a new perspective.