The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

by Paul Roetzer

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Genres: Business

256 pages, Hardcover

First published July 23, 2014

About the author

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 250 certified firms.

Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.

His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent contributor to the PR 20/20 blog.

In 2010, he was recognized by Smart Business with an Innovation in Business Rising Star award.

Reviews

[Not · Rating 5 out of 5]

Much of this review is a repeat from a wrote on Paul's previous book but all holds true for here as well so I've pasted my take below:

Timely, Insightful, Approachable, and Very Actionable

I've pretty much read every book that I could find from agency owners and this book was by far top of the class. What made this book stand out for me was it's actionable approach towards 'connecting actions to outcomes' and measuring marketing performance at scale.

Every marketer's nightmare is tracking and organizing data and then translating and reporting ROI. The author solve's this dilemma by providing systems and processes that will change the way you think about all these things.

After reading this book, I've tried to absorb all the content available online that I could find from the author. And after spending a few years with this book and his evergreen content, I find it as useful today as I did on day one.

Everything I've found online from the author has been well thought out and worthy of your time, energy and focus. I couldn't recommend his body of work any more highly.

All said, I found this book very approachable and immediately actionable.

Resources:
I found his company's blog (http://www.pr2020.com/blog) and his blog tailored for agency owner's (http://www.marketingagencyinsider.com/) to be very insightful.

If you are looking for additional course material, you can email his friendly staff at PR2020.com for further information on some of his more advanced courses, which were excellent.

[Daniele Cavagna · Rating 4 out of 5]

È un libro piuttosto tecnico, rivolto principalmente agli imprenditori titolari di agenzie marketing, più che agli imprenditori in generale.
Contiene davvero tantissime informazioni e una linea precisa, anche se molto impegnativa e complessa, per la creazione di una "perfetta area marketing" aziendale.
Le piccole aziende probabilmente sono un po' escluse da questa visione, proprio per la grossa mole di lavoro necessaria a seguire la linea dettata dal testo, però possono comunque trarne molti spunti interessanti.

[Adam · Rating 3 out of 5]

This is a good book. However, it’s dated for those who are already in the know on digital marketing.

I think the points and the ideas are relevant for anyone whose mind needs to be changed in digital. If you’re already sold on digital, find something else.

Also, I found the seemingly constant parentheticals with Twitter handles distracting.

[Roberto Rios Orozco · Rating 5 out of 5]

Excellent book for Marketing Heads who want guidance regarding their marketing strategy, agency owners who are looking to enhance their marketing team, or account managers who are looking to create a superb marketing strategy for their clients!

[Renia Carsillo · Rating 3 out of 5]

Good blueprint, too many Twitter tags.

[Glenn Schmelzle · Rating 4 out of 5]

Read this because Paul's first book was so helpful. Much of the second book is based on a skills survey his firm conducted of corporate marketing departments. His advice is primarily about finding and filling gaps. The book goes through the standard people, process and technology classifications. Firms which have not adopted the digital-first strategy to how they market themselves should refer to this book so they can get with the times.
For anyone who wants to read more book's like Paul's, I would refer them to Scott Brinker's Hacking Marketing (Wiley, 2016)

[Sonia StoyHuyendo · Rating 3 out of 5]

** until page 146
**** from page 147 - 193
I realised that this kind of book does not have the same effect when you read it 2 years after its launch.
I have jumped chapter by chapter only skimming boring blah blah and today-outdated, only-US-representative researches.
However, when I almost gave up and I had 25% left, the Author provided a comprehensive and concise marketing blueprint.
In my opinion, in a business book and in the era of content marketing, you should not make the reader wait until the end to get what the title suggested she/he would get.
45 valuable pages only

[Oleg K · Rating 3 out of 5]

I liked the book. Good practical guidelines for creating tech based marketing plan. The conclusion may be used as the ten marketing commandments.

What the book lacked though is business cases, which could have provided clarifications for more complicated matters. This oversight made the book a little hollow and generic.

Otherwise, not bad.

[Henry · Rating 5 out of 5]

Although this book was a slightly expanded reiteration of Roetzer's various websites, the content is thorough, thoughtful, and extremely intelligent. I picked up a number of extremely practical suggestions that I will be implementing over the course of the next year.

[Mitch Gallant · Rating 5 out of 5]

Fantastic, tactical, insightful and thought provoking book for a marketer in 2014. I feel a need to be reread and make more notes, and that's the best part. Actionable!