Selling Today: Partnering to Create Value [with MyMarketingLab & eText Access Card]

by Gerald L. Manning, Michael Ahearne, Barry L. Reece

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --"For courses in Sales and Personal Selling. " Extensive, real-world applications, carefully integrated with current personal selling concepts." ""Selling Today: Partnering to Create Value" helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. MyMarketingLab for "Selling Today" is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how:
Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Help Students Apply Concepts: The Reality Selling Today Videos-which feature eleven role-play scenarios-allow students to assume the role of a salesperson in selling scenarios that are relevant in today's competitive environment.Encourage Critical Thinking Participation in an exciting business entitled "Gra Issues" provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition.
This package contains:
0133543382 / 9780133543384: Selling Today: Partnering to Create Value, 13e
0133766608 / 9780133766608: NEW MyMarketingLab with Pearson eText Standalone Access Card for Selling Today: Partnering to Create Value, 13e

Genres: Business

544 pages, Hardcover

Published April 25, 2014

Reviews

[Kat Clyde · Rating 4 out of 5]

Had to read for class interesting and boring