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Google Analytics: Implementation Best Practices
Google Analytics data is as good as its implementation. In order to use Google Analytics as a decision-making tool, companies cannot afford to rely on partial, inaccurate or otherwise misaligned data. Google Analytics must be set up properly to meet the tracking needs and business objectives of a website.
In ‘Google Implementation Best Practices’ Daniel Waisberg discusses some of the most important steps in order to have data gathered in a clean and accurate way. He first discusses code implementation and then the settings required for Google Analytics and external campaigns. Last, he offers tips on how to keep Google Analytics implementations under control, especially important for large enterprises.
Here is what experts in the field have to say about the eBook and the
"Daniel's an expert in all things Google Analytics. Listen and learn. I do."
Danny Sullivan - Editor In Chief, Marketing Land & Search Engine Land
“Daniel does a great job in his book helping users understand how to get up and running with Google Analytics. He cuts through a lot of the noise and offers practical advice about how to get started with Google Analytics. With his book you'll have the basics covered quickly and be on your way to insights fast.”
Justin Cutroni – Analytics Advocate, Google
"Daniel Waisberg is a definitive authority in the analytics and marketing optimization space. One thing that makes him a consistent "must read" is his ability to articulate ideas in a way that's accessible to all levels of marketer, tech-savvy or otherwise. His latest eBook on implementation best practices is essential in the library of all web workers responsible for from marketing manager to analyst. Useful links, step-by-step instructions and examples from actual sites make it easy for everyone to follow. As marketing measurement becomes more important daily you need to be sure you're making the best possible use of tools and getting clean, integrated data. This eBook will get you on the right path to doing just that."
Adam Singer - Product Marketing Manager, Google Analytics
In ‘Google Implementation Best Practices’ Daniel Waisberg discusses some of the most important steps in order to have data gathered in a clean and accurate way. He first discusses code implementation and then the settings required for Google Analytics and external campaigns. Last, he offers tips on how to keep Google Analytics implementations under control, especially important for large enterprises.
Here is what experts in the field have to say about the eBook and the
"Daniel's an expert in all things Google Analytics. Listen and learn. I do."
Danny Sullivan - Editor In Chief, Marketing Land & Search Engine Land
“Daniel does a great job in his book helping users understand how to get up and running with Google Analytics. He cuts through a lot of the noise and offers practical advice about how to get started with Google Analytics. With his book you'll have the basics covered quickly and be on your way to insights fast.”
Justin Cutroni – Analytics Advocate, Google
"Daniel Waisberg is a definitive authority in the analytics and marketing optimization space. One thing that makes him a consistent "must read" is his ability to articulate ideas in a way that's accessible to all levels of marketer, tech-savvy or otherwise. His latest eBook on implementation best practices is essential in the library of all web workers responsible for from marketing manager to analyst. Useful links, step-by-step instructions and examples from actual sites make it easy for everyone to follow. As marketing measurement becomes more important daily you need to be sure you're making the best possible use of tools and getting clean, integrated data. This eBook will get you on the right path to doing just that."
Adam Singer - Product Marketing Manager, Google Analytics
16 pages, Kindle Edition
First published October 14, 2012
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