Financial Times Guide to Business Development, The: How To Win Profitable Customers And Clients

by Ian Cooper

With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success.

 

Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.

Genres: Business

194 pages, Kindle Edition

First published June 2, 2012

Reviews

[Ester Moya · Rating 5 out of 5]

This is hands down the best business development book I’ve come across! It doesn’t necessarily introduce brand-new ideas, but it’s fantastic at organizing thoughts and helping you focus on what really matters. I find myself turning to it often—both for my consulting clients and to keep my own business on track. The layout is super user-friendly, with short sections and bold titles that make the key points stand out. It’s a quick, efficient read.

[Taylan Demirkaya · Rating 5 out of 5]

If you want to develop something, anything in your business this book would help you with its down-to-earth tools.