The Toy and Game Inventor's Handbook

by Richard C. Levy, Ronald O. Weingartner

Industry pros Richard C. Levy and Ronald O. Weingartner encourage, inspire, and guide you step-by-step through the perils and pitfalls of toy and game licensing. This critically-acclaimed, exhaustively researched, practical, authoritative handbook is crammed full of eye-opening information that every inventor needs, but only a fortunate few possess. Richard (Mr. Outside) is a highly successful independent inventor with a flair for marketing. Ron (Mr. Inside) is a former vice president of Inventor Relations at Hasbro Games. Together they have written the quintessential book, an invaluable tool for the amateur and professional inventor alike. In addition to providing the tips and traps of invention licensing, this book delivers the attitude and emotions of the experience through interviews with leading inventors and corporate executives. Highlights include licensing agreements, profiles of leading inventors and roster of companies actively seeking outside submissions of toy and game ideas. Richard has licensed more than 125 original concepts during his 35+ year career, including Furby, which has sold over 40 million units. Ron has reviewed thousands of concepts during his 40+ year career and was involved in the process that brought many products to market.

766 pages, Kindle Edition

First published July 1, 2003

Reviews

[Alicia Arnold · Rating 4 out of 5]

An older book, but invaluable nonetheless! Written by two industry insiders, The Toy and Game Inventor’s Handbook is a step-by-step guide through toy design and game licensing. In this nonfiction work, the authors provide background on the toy industry, discuss blockbuster toys, look at how to get started in the toy industry, review legalities of toy design, and list opportunities for toy inventors. Sidebars and callouts are used to highlight pertinent information and advice from the professionals. The appendix contains profiles of toy inventors, as well as, lists of companies seeking toy ideas and a glossary to toy terminology.