The Innovation Imperative: Strategies for Managing Product Models and Families

by Susan M. Sanderson

Presents the concept of dynamic competition to describe the rapid shift of both product models and technology that companies are increasingly pushed into to remain competitive. Presents a series of case studies and develops a framework to classify and explain many of the important phenomena of the current commercial environment, and to create strategies and management styles to match them. Annotation c. by Book News, Inc., Portland, Or.

275 pages, Hardcover

First published October 1, 1996