Managerial economics

by G.P.E. Clarkson (editor)

The growth, range and complexity of problems facing the modern corporation mean that many managers must acquire new skills. Managerial economics deals with the process of decision-making within the firm. It uses the economist's concepts of utility and maximizing of profit to analyse with mathematical and statistical techniques a wide range of problems of finance, marketing and production.

430 pages, Paperback

First published January 1, 1971

Reviews

[Michael David · Rating 2 out of 5]

I didn't have anything to read, and I had three hours of travel, so I skimmed through this entire book, just because it was colored violet. It was much too technical for me, although I was able to imbibe its general principles: economics is merely an approximation, because the choices made by most people aren't rational. For example, I'm a medical doctor, but decided to read this book just because I didn't have anything to do and it had a violet cover.

Those idiosyncrasies aren't covered by economics. I still think, however, that the book is a compendium of illuminating articles for the hardcore economist. The first and final sections of the book were intriguing, even to me.