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The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
288 pages, Paperback
First published April 9, 1992
12 people want to read
About the author
John Kremer
107 books108 followersBook marketing expert John Kremer is the owner and publisher of Open Horizons as well as the webmaster at http://www.bookmarket.com, http://www.myincrediblewebsite.com, and http://www.bookmarketingbestsellers.com.
He is the author of 1001 Ways to Market Your Books; Book Marketing Magic: How to Sell Your Novel, Children's Book, Memoir, or Nonfiction Book Like a Pro; The Complete Direct Marketing Sourcebook; Do-It-Yourself Book Publicity Kit; and Celebrate Today. He is also creator of the Relationship Matters Marketing course.
As a book marketing consultant, his clients include a self-published author who has sold over two million books, a new age publisher with 60 titles, and a $100 million publisher with a rapidly growing list of 1,000 titles.
John is the founder of The Book Marketing Network social network for book authors and publishers (http://www.thebookmarketingnetwork.com).
You can find him on Facebook at http://www.facebook.com/johnkremer.
John Kremer is 73 years old. His wife Gail, a storyteller, is author of Little Fox and the Golden Hawk. They live in Taos, New Mexico, where they take care of two dogs named Becky Bonefinder and Poe Happy Runner.
He is the author of 1001 Ways to Market Your Books; Book Marketing Magic: How to Sell Your Novel, Children's Book, Memoir, or Nonfiction Book Like a Pro; The Complete Direct Marketing Sourcebook; Do-It-Yourself Book Publicity Kit; and Celebrate Today. He is also creator of the Relationship Matters Marketing course.
As a book marketing consultant, his clients include a self-published author who has sold over two million books, a new age publisher with 60 titles, and a $100 million publisher with a rapidly growing list of 1,000 titles.
John is the founder of The Book Marketing Network social network for book authors and publishers (http://www.thebookmarketingnetwork.com).
You can find him on Facebook at http://www.facebook.com/johnkremer.
John Kremer is 73 years old. His wife Gail, a storyteller, is author of Little Fox and the Golden Hawk. They live in Taos, New Mexico, where they take care of two dogs named Becky Bonefinder and Poe Happy Runner.
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