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The Murdoch Mission: The Digital Transformation of a Media Empire
A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.
The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.
Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.
Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.
The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.
Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.
Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.
304 pages, Hardcover
First published December 3, 2001
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September 23, 2017
Rupert Murdoch is the media mogul of whom the most books have been written. Upon reading this book, I cam say that many other books cover the different topics much better than this book. The only part that was unique tomthis book, was the part on Geostar and aome detail on the activities of Star India.
This book seems to have its focus on the satellite part of the News Corp bussines. For that topic, I would recommend you to read Rupert's Adventures in China: How Murdoch Lost a Fortune and Found a Wife.
For a fan of reading bios on Murdoch's business it is a fun read. It also may give you some (although shallow) idea on what is ongoing at News Corp around the year 2000. Still three stars therefore.
This book seems to have its focus on the satellite part of the News Corp bussines. For that topic, I would recommend you to read Rupert's Adventures in China: How Murdoch Lost a Fortune and Found a Wife.
For a fan of reading bios on Murdoch's business it is a fun read. It also may give you some (although shallow) idea on what is ongoing at News Corp around the year 2000. Still three stars therefore.
Displaying 1 of 1 review