Electronic Commerce: A Manager's Guide

by Ravi Kalakota, Andrew Whinston

Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities and limitations in the convergence and the growth of the Internet and electronic commerce. It also describes the use of computer networks to buy and sell products, information and services.

448 pages, Paperback

First published December 23, 1996

Reviews

[Zein Saeed · Rating 4 out of 5]

Although dated by today's standards. The book can serve as retrospective insight into history of how e-commerce was foreseen as a industry changer. The tools, infrastructure, framework and techniques employable to put the ideas of an integrated supply chain system into application.

Electronic Commerce is but a handbook for managers. It builds a macro understanding of converting a non e-commerce business into an e-commerce business. Much of the software and electronic platforms discussed in it are those which were present during the mid 90s. Naturally, the software tools and platforms have astronomically changed from the time when this book was written.

Read Electronic Commerce if you're a business owner or a manager who has spare time on his/her hands as a way of revisiting foundations. However, for business owners seeking to transform their existing business, it is discouraged to follow the book.