High Tolerance: The Intoxicating World of Alcohol Marketing

by Ella Parlor

📕🍸 Ella Parlor’s relationship with alcohol is toxic, in an unusual way. In this memoir, she confronts the intimidating power of alcohol and shares her riveting career executing ad campaigns for the world’s largest beer, wine, and spirit brands. ‘High Tolerance’ is a captivating memoir that will leave you breathless, questioning the very origins of your own associations with alcoholLaunching on multiple AMAZON BESTSELLER lists. ‘High Tolerance’ is a raw, piercing look at the dichotomy of personal downfall amidst professional triumph. Ella echoes the silent battles many the conflict between career highs and personal plights, the struggle for wellness in a culture that celebrates excess, and a brave quest for balance.“High Tolerance delves into the intersections of career, love, and well-being, all written from the hilarious lens of a marketing queen!” - Alyson, PT, DPT

“Whether you work directly in the alcohol and beverage industry or not, High Tolerance offers a refreshing take on how to succeed in business and professional spaces through authenticity and practicing empathetic leadership.” -Meghan, Ed.D., Researcher and Consultant 📕🍸 Sip and savor this story of industry highs and personal lows.This isn’t just a story of success in the corporate world but also a testament to the power of hope, resilience, personal growth, emotional recovery, and rediscovering joy. ’High Tolerance’ is an invitation to join a community of readers who share a need of transformation. This book gifts strategies to rebuild, insights to lead without losing yourself, and, ultimately, the permission to prioritize your well-being alongside your ambitions.

“I've witnessed firsthand Ella’s remarkable talent for finding a silver lining and humor in even the most challenging situations.” - Donald, Craft Account ManagerInsights for the Marketing Mavericks & Mavens Ella masterfully intertwines personal anecdotes with marketing and advertising strategies and insights, making the narrative both intimate and educational. ‘High Tolerance’ speaks to the soul of the modern professional—those who excel in their careers but seek to elevate. It’s for the innovators who yearn for leadership that harmonizes ambition with authenticity. Ella's story is a compass for navigating the complex interplay of career ambitions and personal values, making 'High Tolerance' an indispensable guide for those at the crossroads of professional and personal development.Dive into ‘High Tolerance’ today and emerge inspired.#ihaveHighTolerance

138 pages, Hardcover

Published November 11, 2023

Reviews

[Selena · Rating 5 out of 5]

I work in marketing so I was excited to get some insight into marketing from a different industry and perspective. What I love is this book is part marketing and part personal story telling. Often I feel like straight marketing books just get boring. This had the perfect balance that kept me engaged in the story and also took away some learnings and inspo on my own marketing strategies. Highly recommend! Especially if you struggle getting into business strategy books. This is a good stepping stone.

[Kristen B · Rating 5 out of 5]

This book was educational and entertaining! Ella is a gem of a human and her intelligence, creativity, compassion, and humor all come through in her book. Recommended!