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Building Database Driven Catalogs
As a prime sales tool, the good old catalog is as vital as ever--especially when it's on the Web and done right. This guide explains the business strategies behind the trend and shows how to create "smart" (i.e., not static) online database-driven catalogs for business and consumer buyers. The CD-ROM is a real bonus; it contains a fully functional version of Saqqara Systems Stepsearch Software, the corporate-tested Internet catalog publishing and authoring system valued at over $1,000.
300 pages, Paperback
First published May 29, 1998
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