Marketing Management: Knowledge and Skills

by J. Paul;Donnelly Peter, James H. Donnelly Jr.

This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length.

Genres: Business, School

928 pages, Hardcover

First published January 1, 1986

Reviews

[Daniele Leonardi]

Letto per esame universitario. Il testo presenta in forma i concetti fondamentali del marketing per chi si approccia per la prima volta ad esso. Ottimo per iniziare.

[Habib]

one of the best text books on MARKETING

it's clear, abstract, and easy to understand

combination of knowledge and skill improvement is very essential for future marketers

[Willy Joe]

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