Marketing Your Consulting Services : A Business of Consulting Resource

by Elaine Biech

To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.

320 pages, Hardcover

First published January 1, 2003

About the author

She is the author and editor of over fifty books

Reviews

[Gail Cavanaugh]

This book is very helpful. I have not been able to put it down because it is so full of great ideas to marketing your business. I have been away from sales for sometime and need to get reaquanited with the strategies. I especially like the "Fast Fourteen to Do Today" which details strategies to get you off to a good start in your marketing efforts. I am sure I'll be finished with the book by tomorrow. I read 100 pages today. One hundred sixty four to go! I implemented some of the strategies and made some appointments.