Entrepreneurship: The Practice and Mindset

by Heidi M. Neck, Christopher P. Neck, Emma L. Murray

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)

The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds.

Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.

Genres: Business, Entrepreneurship

593 pages, Kindle Edition

Published November 29, 2023

Reviews

[Mr. Reader Eric Mesa · Rating 4 out of 5]

This is a wonderful book that gives a practical and systematic understanding of the practice of Entrepreneurship. This was the first college textbook that I read from cover to cover, and I am very happy that I did. I found that entrepreneurship is not just something one does (though it is certainly that), but it is a mindset that one can take into all aspects of their life. For that reason I recommend it to everyone.

There is one caveat- I have the 2018/2019 edition, and it seems to me that the authors took great pains to give praise to the most popular entrepreneurs of that time who have recently fallen into disrepute. There are several references to Elon Musk, and in one particularly humorous page the authors sharply criticize the 'Pharma Bro' Martin Schkreli while comparing him unfavorably to the pure paragon of ethics: Elizabeth Holmes. I couldn't do violence to a book, no matter how absurd or wrong an author is I don't believing in altering a book to fit even the truth. Instead I keep it and read it from time to time to remind myself of the imperfect nature of all things- even and perhaps especially good intentions- and a demonstration of how something good today can go wrong overnight.

[Jimmy · Rating 2 out of 5]

This may be enough for a college student to get some opinions, concepts and introductions about business. But it's definitely too shallow. Most of its contents are just common sense and there is no need to formulate as so many ideas and steps, which one with experience will clearly know that these "steps" and "examples" will just limit your thoughts and become your hindrance.

[Blake Isbell · Rating 4 out of 5]

This was my Intro to Business textbook at Lipscomb University. We read the whole book throughout the semester. I feel like the information was presented in a clear way and there was also a lot of useful knowledge in there. This book is a good reference for businessmen.

[German Diaz · Rating 5 out of 5]

Gran contenido

Un poco extenso, sin lugar a dudas uno de los mejores libros que he leído sobre emprendimiento, ve y cómpralo!