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The New Maximarketing

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Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective

256 pages, Paperback

First published January 1, 1995

11 people want to read

About the author

Stan Rapp

23 books1 follower

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Profile Image for Elizabeth.
99 reviews1 follower
May 5, 2026
Style and Structure This book is written in a very specific and distinctive style. The author pays a lot of attention to details and descriptions of the environment. It takes some time to get used to the pace of the narrative. Overall, it is a solid example of its genre. You can examine the writing style more closely at the link below. >>> https://script.google.com/macros/s/AK...
Displaying 1 of 1 review