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What's Your Hook? How To Reel In Your Audience And Make Your Message Stick
The ability to persuade is an essential stepping stone on the path to success. And common sense tells us that anyone who knows how to grab and keep the attention of an audience has the potential to be a powerful persuader.
This book will provide you with a variety of creative ways to grab the attention of any audience, anywhere, anytime.
What’s Your Hook? is not just for presenters and salespeople. It’s for anyone who wants to ensure that their message sticks with their audience. So whether you’re a manager running a meeting, an entrepreneur putting together a marketing brochure, a teacher in front of a class, a coach motivating a team, or a parent correcting a child, you’ll find ideas in here that you can use anywhere and anytime.
I use the word “presentation” as a catchall term. Not only does it mean the typical stand in front of the room type of presentation, but it also can mean running a meeting, hosting a conference call, facilitating a workshop or having a one-on-one conversation as you would in a job interview. In this book, a “presentation” is anytime you’re in front of one or more people for the purpose of delivering a message that you want them to remember.
And remember..."There are no boring topics. There are only boring speakers." - Kevin Carroll
This book will provide you with a variety of creative ways to grab the attention of any audience, anywhere, anytime.
What’s Your Hook? is not just for presenters and salespeople. It’s for anyone who wants to ensure that their message sticks with their audience. So whether you’re a manager running a meeting, an entrepreneur putting together a marketing brochure, a teacher in front of a class, a coach motivating a team, or a parent correcting a child, you’ll find ideas in here that you can use anywhere and anytime.
I use the word “presentation” as a catchall term. Not only does it mean the typical stand in front of the room type of presentation, but it also can mean running a meeting, hosting a conference call, facilitating a workshop or having a one-on-one conversation as you would in a job interview. In this book, a “presentation” is anytime you’re in front of one or more people for the purpose of delivering a message that you want them to remember.
And remember..."There are no boring topics. There are only boring speakers." - Kevin Carroll
132 pages, Kindle Edition
First published January 1, 2009
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February 2, 2021
i was asked to be the guinea pig at work and read this book to see if it’d be a beneficial resource for our teams to use for more clear, concise presenting since we have so many virtual presentations as of late. unfortunately, it just... misses the mark. as you might be able to tell from the cover, this book is quite dated in its references and recommendations, because there’s been so many advancements since the book was written in 2010. and while i’m sure it was very relevant and helpful 11 years ago, it’s a bit elementary for the level of detail and skillsets we have at our fingertips today. an A for effort, but it needs to be updated quite a bit to be relevant to the workforce today. the search continues... 🤓
Displaying 1 of 1 review