Marketing The Million Dollar Practice

by Bill Williams

Marketing The Million Dollar Practice defines the new paradigm of creating rapid growth and higher profits by generating loyal new patients for any professional practice. Dr Bill Williams, a dentist in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2 million dollars a year. Starting over with no patients, he grew from zero to $5.8 million in 10 years. Every step can be duplicated, no matter what type of professional practice employs them; they are universal truths, not just unique-to-dentistry concepts. Endorsements by dental luminaries such as Dr Mike Abernathy of Summit Practice Solutions, Dr Bruce Baird of The Productive Dentist Academy, Dr Chris Kammer of the American Academy of Cosmetic Dentistry, Dr Bill Blatchford of Blatchford Solutions, and Gary Takacs, founder of Takacs Learning Center all point to one common recommendation: "This book is a must get, must read and must apply book if you want a thriving professional practice in today's economic climate." Marketing The Million Dollar Practice is not just book of how to's on marketing. Dr Williams takes you through his personal journey that led him to make the Big Decision to start over. He gives the reader the tools to do a mental makeover that allows a complete re-framing of what is important in life and how to negotiate that often frightening tightrope stretched between those canyon walls called failure and success. Do you need to rearrange your approach to marketing, tweak an already successful practice, or make a brand new start and create the practice of your dreams? This book is full of ideas; it can help any service business. Physicians, chiropractors, veterinarians, audiologists, spas and salons could all benefit from applying these new marketing methods. If you've ever heard of Guerrilla Marketing and want to see how it's implemented, you will want to read this book. Dr Williams is the only dentist who is a Certified Trainer in Guerrilla Marketing by Guerrilla Marketing's founder, Jay Conrad Levinson. This book includes 10 Guerrilla Marketing tactics for startup practices and his Seven Mountain Marketing Strategy. The centerpiece of Dr Williams' success is the New Patient Experience ( 93% case acceptance success). To understand how it is possible to average over $10,000 per day in production, day in and day out, as an individual practitioner, it is essential to understand the psychology of sales and marketing and why people make the decisions they do. If you are a person who wants to find answers through prayer, you will want to see how Dr. Williams and his wife, Sheila, received The Answer. Follow their spiritual journey into Africa and back. Climb the Seven Mountains of Marketing, Dr Williams own prescription for practice growth. See the view of how to run a successful business from 10,000 feet. Running a $5 million practice is not about doing all the work yourself. Dr Williams identifies the steps he took so that he could travel, take continuing education courses, do dental missions and family vacations. Learn the value of mentors and how to position yourself as a mentor to others. Finally, Dr Williams describes the Perfect Dental Storm; when it all came together and how you can also achieve a similar result. Years of being an understudy paid handsome dividends. The road to success is paved with stones collected over a lifetime of experiences. Dr Williams offers readers to take and use stones he has collected over four decades of practice. All of this would never have been possible without the inspiration and guidance of Dr Williams' main mentor, Dr Omer Reed of Phoenix, AZ. Dr Reed opens this book with his Forward that provides contextual congruity, defines how it all came to be and why this book is important. Reed says that "When the paradigm shifts, everyone starts at the beginning" and in the case of this generation, "Marketing has come a long way. The paradigm has shifted!"

Genres: Business

312 pages, Paperback

First published September 11, 2013

About the author

There are several authors with this name on Goodreads.

Reviews

[Sagar Jethani]

Some good ideas, but all well within the realm of common sense. Could have done without the soothsaying & divination. (Want better marketing? Say this prayer 10 times.)

[William Williams]

How can one objectively review one's own book? Having authored Marketing the Million Dollar Practice, I can only tell you what has been said and what I have heard from those who have read it so far. We intoduced it to a few friends early this year. It is the story of how we started over at age 48 and built a booming business...and not in ways that most would assume.

There is a theme to the book that carries the reader though our trials and tribulations and on into the land of significant suuccess by following a few eternal principles. As you read, what you will recognize is that this is not just a book for dental or other professional practices, but a book for any business or any life for that matter. If you just change the word dentist for your profession or job, you will benefit from reading my story. Chapters are based on what we did to grow to nearly six million per year in business revenue over a 10 year period.

One of our early reports is that an Australian dentist tripled his practice in just two months of reading my book. Many nationally known and well-respected dental consultants and coaches have given the book a two thumbs up vote. I am encouraged. When chiropractors, audiologists, physicians and real estate professionals are seen buying the book, I am doubly encouraged...and that has been the case as we reached #1 of all 14,565 dental books on Amazon in May, our first week of our launch. We reached #15 of over 400,000 books in the marketing category, which was an even bigger achievement.

Thanks to all who have purchased the book. It's on Amazon and I encourage you to check it out and even send it as a gift to your favorite business person to help them "see beyond the edges of their own box"!

Be well and be blessed,
Dr. Bill Williams

[Bob Bare]

I have known Dr Bill for several years, and watched as he worked on and created this book. Dr Bill Williams is an authentic success in his own right, and has distilled his own successes and failures into this excellent book. Any professional, especially those in the health care field can benefit from both the principles and especially from the real life techniques that Dr. Bill teaches in this book.

Very few people have spent as many years and invested as much in marketing mentorship as this author. I really think Dr. Bill is primarily a savvy marketer first, who has expressed himself by building a multi-million dollar dental practice, more than once. I highly recommend this book to anyone who wants to do an amazing job of marketing to consumers.

[Tom]

Even the table of contents is out of order. Lots of typos in this book. Decided to not finish it.