Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There

by Barbara Geraghty

A sales consultant goes beyond a basic, sell-the-product philosophy to suggest that sales presentations should be based on bottom-line future business results because that is what top company officers are interested in. 20,000 first printing.

Genres: Business

240 pages, Hardcover

First published January 1, 1998

Reviews

[Semi-Academic Eric]

Maybe Selling to V. I. T. O. Is a better option for this sort of info?

Or according to a two-star review on Amazon.com, this may be a repackaging of the concepts in Solution Selling.