Look at More: A Proven Approach to Innovation, Growth, and Change

by Andy Stefanovich

Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly earnings reports or the arrival of a charismatic new leader). It is a systematic approach that, when applied consistently, brings long-term, sustainable results.

Look At More teaches you how to harness inspiration by thinking differently—and to encourage others to do the same. Designed to be an individual and organizational hands-on guide, Look At More focuses on the front end of the Inspiration–Creativity–Innovation continuum. Using Stefanovich’s proven LAMSTAIH approach (Look At More Stuff, Think About It Harder), leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation.

Built on the principles of the five M’s for unleashing creativity within an organization, Look At More

MOOD: The attitudes, feelings, and emotions that create the context for inspiration and creativity MINDSET: The intellectual foundation and baseline capacity each of us has for getting inspired and thinking differently MECHANISMS: The tools and processes of creativity at work MEASUREMENT: The qualitative and quantitative performance and the guidance for giving critical feedback MOMENTUM: The active championing of celebrating inspiration and creativity to create a self-reinforcing cycle for growing innovation Together the five M’s can act as a diagnostic tool and a guide for inspiring individuals, empowering teams, and transforming organizations to become true models of innovation.

For more information, please visit www.prophet.com/lookatmore

Genres: Business

210 pages, Kindle Edition

First published January 1, 2011

Reviews

[APG Colombia · Rating 4 out of 5]

Con un storytelling impecable, Andy Stepahnovich, plantea un marco para desatar la creatividad e innovación de las organizaciones para desarrollar nuevos productos, construir marcas y audiencias, y crecer en el mercado. Lo interesante está justamente en la accionabilidad del método que propone, demostrándola con ejemplos prácticos de empresas reales donde se aplicó su método de manera exitosa

Reseña compartida por Natalia Berrio, Head of Strategy Publicis Media Colombia

[Tim Belonax · Rating 3 out of 5]

It holds up well for being 10 years old. At first it reads like a calling card for Andy’s business (a smart strategy for gaining/retaining clients) but it does have insights that I think would benefit companies or teams that feel stuck and may not have resources in house to get things unstuck.

Lastly, for a book about creativity and innovation the book design and cover left a lot of room for improvement. (3.5 stars)

[Noah · Rating 5 out of 5]

This small volume on creative inspiration for business is jam packed with great ideas. It's a peek inside the brain of my friend Andy Stefanovich, who runs one of the most unique companies around. It's chock-full of entertaining and enlightening stories that Andy uses to illustrate the philosophy he and his company Play (now Prophet) have developed over the past 20 years and the myriad ways businesses can put them into practical action. While it is meant for decision makers in corporations, I think businesses people and entrepreneurs at all levels will benefit from this incredible collection of ideas that are guaranteed to change your perspective. Full disclosure, I and my Skull-A-Day project are mentioned in this book, so feel free to consider that a bias in my review, but I really do think this is one of the best books on business creativity you can pick up.

[Chris Theule · Rating 4 out of 5]

Think Differently.

[Holly Green · Rating 3 out of 5]

This one has some good techniques to expose your brain to more and open it up for idea creation.

[Naomi · Rating 5 out of 5]

I loved this book for the encouragement to be playful in innovation and change. Full of stories that will cause any aware leader to stop and think, there is inspiration aplenty in here.

[Andres · Rating 4 out of 5]

An excellent book if you are looking to structure your innovation process.

[Eric · Rating 4 out of 5]

I LOVE THIS BOOK. Andy is my first business crush! Great ideas and great focus.

[Fred Rose · Rating 1 out of 5]

Pretty basic stuff for innovation

[Ramtin]

good book