Market Your Business: Your Guide to Do-It-Yourself Marketing

by Jeanette Maw McMurtry

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace. Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.

240 pages, Paperback

Published September 10, 2024

About the author

Jeanette Maw McMurtry has been helping businesses of all sizes generate leads, close sales, and capture lifetime value. Her game-changing psychology based approach has been crushing past campaigns and elevating response by 500% and more across categories.

She has taken her innovative approach around the world, presenting at conferences from San Francisco, Santiago, Sydney, Shanghai and more. She presents brand-building insights, tactics, and strategies for any size business.

Other books she has written for small and large business managers and marketers include Marketing for Dummies, 5th and 6th Editions (Wiley), Big Business Marketing for Small Business Budgets (McGraw-Hill), and Market Your Business - Your DIY Guide to Marketing (Entrepreneur).

She can be reached via her website at www.jeanettemcmurtry.com.

Reviews

[Jeanette McMurtry · Rating 5 out of 5]

Excited to introduce my new book Market your Business with Entrepreneur Press. This books is a step by step guide to building a strong brand with which customers want to align and do business with, and executing a marketing plan specific to your budget, your audiences, your business category. You'll also gain inspiration from some of the strongest brands today, learning simple yet powerful ways they have successfully launched new products, movements their brands are designed to support, and got to $100 million in short order by building around a purpose that matters to more than just their bottom line. It outlines a To-Do List you can do yourself on any budget.

This book also covers recommendations and strategies for winning websites, social and digital campao\igns and in many ways is a sequel to my flagship title, Marketing for Dummies, which provides in-depth detail about marketing operations and execution.