The Corporate Hero's Journey

by Heiko Hosomi Spitzeck

The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s The Hero’s Journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedis such as Susie Lonie and Nick Hughes, who while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work. Written for leaders, managers and all professionals looking to create positive impact through their work, this book will give future Corporate Jedis the courage and tools to use the force of business for good.

150 pages, Paperback

Published May 31, 2024