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Mind Capture: How to Stand Out in the Age of Advertising Overload
The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! How will YOUR company stand out from the ever increasing barrage of media noise and overload? In Mind Capture, you will discover: How to generate more referral business Secrets to capturing the attention of the 21st Century customer 27 Ways to keep your customers coming back again and again How to get FREE publicity for any product, service or organization proven ways to stant out in the marketplace and drive your competitiion crazy Powerful ways to increase the effectiveness of your direct marketing offers
172 pages, Paperback
First published August 1, 2006
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Displaying 1 - 3 of 3 reviews
March 20, 2020
The book provides you with some practical tools and ideas that can be applied to your business. This book is particularly useful for small business owners
May 28, 2021
Mind hijacking
impres/energy/passio, hw u say
manip ethical
exagg/demonstrate
planting a tot
talk about their role, their sac
recogn
ritu
trust u
big numbers % bel
keep pumping eg and numbers
leading tagger
be devil
Big idea that drives all the purch
a punchline that drive purch
lead them to a dec by words and movement
high to low threshold
choo between the two opti
manip their f, gree, guilt, desi
do what u must
Design ur sys
I dont care. You dec. (You mk the choi). Either this or that. You pick. (Mk them feel like they hv a choi and they r choo). Mk them feel gd.
handwritten personalised note
A or B (instead of only one proj): lower cost or more ex more complete packa
choice of item, time and benefits
go out w fat ugly guy
emo connect. ppl buy u. U matters
greed for free, lust for new (pleasure vs comfort), pride ego desire for status impt, ego hook and punches, covet attachment (I am because I own)
perceived needs, rationalise the need, bel u can handle and meet the system
gv free gif, free bank loan, preview, valuation
Discount
Exclusive
Sunken cost
Urgen
Dislike loss even more
Becau
abs cert
micro comm (possibility, beneficial?, attainable?, worth it?)
mk it a no brainer.
mk it worthwhile w great glory and fanfare.
mk it easy, obv, small, can't mess up, fulfilling
say past success/false sale
get more ppl to come and view
opt bias, lottery eff, conn with you
human nature does not chan much but tactic chan. flexi
You are at a crossroads and you need to mk a dec fast
You are usually det and strong so
Barnum
U r chosen. We have done some data analysis. The choi is up to u.
No matter what your...reason, edu
too dangerous, familiar, complicated...everyone procrast...tell them a secret (dun reveal yet)
gv proper stronger reas
extrem specific advi/service
simple, easy, magic, guarantee
men: action, conseq, pain, sex, status
girl: plea, security, emotional, relationship
yes yes
Hey are you just looking to shopping around? It's a good weather, isnt it? if you hv any q, just feel free to ask...Sound good?
is this the first time u r visiting?
hv u been to other places?
I have been helping clients to reach their
U pride urself on being an indep thinker and don't accept other ppl's opin without satisfactory proof
if u implement now, ur future looks very bright
although ur portfolio might not be the largest, it is much more impressive than most and u hv def plan for the fut better than oth
You might be wondering "Can i really get this benefit if i invest in this pdt"
juztalk
listen, emo conn...deep talk about the ppl and sto
go all out coura...exagg.. profound impt..abs amazin
tradem, patent, brand, authority
impres/energy/passio, hw u say
manip ethical
exagg/demonstrate
planting a tot
talk about their role, their sac
recogn
ritu
trust u
big numbers % bel
keep pumping eg and numbers
leading tagger
be devil
Big idea that drives all the purch
a punchline that drive purch
lead them to a dec by words and movement
high to low threshold
choo between the two opti
manip their f, gree, guilt, desi
do what u must
Design ur sys
I dont care. You dec. (You mk the choi). Either this or that. You pick. (Mk them feel like they hv a choi and they r choo). Mk them feel gd.
handwritten personalised note
A or B (instead of only one proj): lower cost or more ex more complete packa
choice of item, time and benefits
go out w fat ugly guy
emo connect. ppl buy u. U matters
greed for free, lust for new (pleasure vs comfort), pride ego desire for status impt, ego hook and punches, covet attachment (I am because I own)
perceived needs, rationalise the need, bel u can handle and meet the system
gv free gif, free bank loan, preview, valuation
Discount
Exclusive
Sunken cost
Urgen
Dislike loss even more
Becau
abs cert
micro comm (possibility, beneficial?, attainable?, worth it?)
mk it a no brainer.
mk it worthwhile w great glory and fanfare.
mk it easy, obv, small, can't mess up, fulfilling
say past success/false sale
get more ppl to come and view
opt bias, lottery eff, conn with you
human nature does not chan much but tactic chan. flexi
You are at a crossroads and you need to mk a dec fast
You are usually det and strong so
Barnum
U r chosen. We have done some data analysis. The choi is up to u.
No matter what your...reason, edu
too dangerous, familiar, complicated...everyone procrast...tell them a secret (dun reveal yet)
gv proper stronger reas
extrem specific advi/service
simple, easy, magic, guarantee
men: action, conseq, pain, sex, status
girl: plea, security, emotional, relationship
yes yes
Hey are you just looking to shopping around? It's a good weather, isnt it? if you hv any q, just feel free to ask...Sound good?
is this the first time u r visiting?
hv u been to other places?
I have been helping clients to reach their
U pride urself on being an indep thinker and don't accept other ppl's opin without satisfactory proof
if u implement now, ur future looks very bright
although ur portfolio might not be the largest, it is much more impressive than most and u hv def plan for the fut better than oth
You might be wondering "Can i really get this benefit if i invest in this pdt"
juztalk
listen, emo conn...deep talk about the ppl and sto
go all out coura...exagg.. profound impt..abs amazin
tradem, patent, brand, authority
January 27, 2012
Tony Rubleski keeps it short, simple, and straight to the point in his first book of a two part series. The book is perfect for aspiring and field tested entrepenuers. The author's experience as an advertising consultant excentuates his understanding for demanding the attention of prospective consumers.
This book is not meant to be read once and then collect dust on your shelf, rather, it is more like a study guide for advertising. Every time you sit down and attempt to reach out with direct advertising, this book better be setting next to you or the audio version better be qued in your MP3 player. The combination of his two books are the most useful tools I've had in my profession.
This book is not meant to be read once and then collect dust on your shelf, rather, it is more like a study guide for advertising. Every time you sit down and attempt to reach out with direct advertising, this book better be setting next to you or the audio version better be qued in your MP3 player. The combination of his two books are the most useful tools I've had in my profession.
Displaying 1 - 3 of 3 reviews