The 21st Century brings all new rules. Entrepreneurs are challenging conventional wisdom and thinking outside the box. One of the first challenges involves challenging the assumption that a business has to be big to be successful. While most of the 20th century heralded big businesses, it is clear that businesses no longer have to be big to do big business. Now it is possible for a handful of people to operate a global business from virtually any place on the planet. Today, the keyboard has overtaken the boardroom. Financial markets, alliances, and joint ventures have eliminated the need for entrepreneurs to put up substantial capital investments. Today's businesses are driven by ideas, innovation, and execution. This book will show entrepreneurs and business leaders will provide CEOs and entrepreneurs with the tools that they will need to become leaders in their market.
If there was such a book as the 'bible' among entrepreneur books, this would be it. Extraordinary Entrepreneurship is obviously not for people who want to start a mom-and-pop type of business. Instead, it is written for people who want to start an exceptional enterprise. This exceptional book provides a road-map through the 14-step New Venture Creation process.
Brilliant from the beginning, ('philosophy' of entrepreneurship), to the end (Investment Banker; take my firm public, pls!), in 14-steps. Nice, new ventures are categorized in (1) lifestyle venture (2) modest venture (3) promising venture (4) high-growth ventures and (5) revolutionary ventures. A great framework for the entrepreneur who needs to decide the category he aims for and what's needed.
Some of the author's findings are based on Bhide's 'the Origin and Evolution of New Business' - while Bhide's achieved a masterwork on entrepreneurship for academics, Extraordinary Entrepreneurship excells in practicality without missing depth.