The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance: Easyread Large Bold Edition

by Gerald Sindell

A complete, step-by-step system for developing an idea, thinking through an issue, or reating a revolutionary innovation. Gifted with the unique ability to help people discover and apply their own innate genius, intellectual property consultant Gerald Sindell works with individuals and organizations to maximize returns on their most precious their ideas and innovations. Dubbed the ''Genius Machine'' by his clients, Sindell's eleven-step process has proven invaluable for countless individuals and businesses needing to hone their message or launch a new product in today's tough market. Ideas enter the Genius Machine fuzzy, weak, or partially baked. Through this eleven-step process, they are examined from every angle and emerge robust, polished, and ready to change the world. Whether you are designing a house, writing a term paper, or perfecting the business plan for a new startup, The Genius Machine will help your thinking succeed.

152 pages, Paperback

First published April 28, 2009

Reviews

[Tami · Rating 4 out of 5]

It’s disheartening. Everyday, really good ideas fall flat. Many individuals start services that could really make a difference in this world but despite the need no one interested and the businesses fail. In these difficult economic times, such instances only seem to become more frequent.

The Genius Machine sets out 11 steps meant to take good ideas and cultivate them to maturation. The steps themselves help to clarify not only the actual idea but also the reader’s expectations and direction. This is key because often our indecision shows through when we are unable to tell others who we are and what we are trying to accomplish. Immediately, potential customers are driven away. In addition, The Genius Machine discusses other common mis-steps like not bothering to test an idea, not knowing the target audience, or not marketing the idea properly once it’s in place. 

[Elizabeth · Rating 4 out of 5]

I loved the helpful questions presented by Mr. Sindell to help think through potentially great ideas from seed to full flowering. His questions and examples made me realize that step by step any unique spark can be developed to full blown genius.

[Lana · Rating 4 out of 5]

There are some great tidbits of information scattered throughout this book that help in the creative process.

[Theodore Kinni · Rating 3 out of 5]

A Socratic approach to the creative process that is particularly useful for framing a business book.

[Nhiên Lê · Rating 4 out of 5]

A collection of the most notorious things; I still appreciate it though. Heh~