Service Management

by James A. Fitzsimmons, Mona J. Fitzsimmons

Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. The Seventh Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The new edition is designed to develop students' skills in both strategic and operational issues pertaining to services.

Genres: Business, Textbooks

608 pages, Paperback

First published August 1, 1997

Reviews

[Phan Van]

An excellent book!

[Raimond Wüst]

Great book for teaching

[Suzita Kamaluddin]

It useful for a references

[Nguyễn Thảo]

i needn it

[Evangeline Cuazon]

nice