From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

by Lloyed Lobo

Master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and more. "Lloyed is not only an exceptional community builder, he's also a student of the craft. He's soaked up lessons from the best communities in the world to help propel your business to new heights." -Jason Lemkin, Founder of SaaStr Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Experience the journey of successful communities both big and small such as Harley Davidson, Nike, Peloton, Crossfit, HubSpot, and many more to learn 13 key rules to attract your own army of passionate and devoted fans that will take you all the way from grassroots to greatness. Brands of yesterday were built on what they told the world about themselves... Brands of the future will be built on what the community says about them. If you build a community, you won't become a commodity!

Genres: Business

266 pages, Hardcover

Published September 12, 2023

Reviews

[Avinash Priya · Rating 5 out of 5]

"Have you ever wondered what makes a brand or product truly successful? 'From Grassroots to Greatness' is a guide that reveals the secrets behind building iconic brands through community-led growth. The book is structured around essential rules, each offering practical steps for any aspiring brand. The book stresses the need for a clear and uplifting brand message that resonates with the community, motivating them to be part of something greater.

By emphasizing the importance of authenticity and genuine connection with the audience the book encourages brands to be true to themselves, creating a foundation of trust and relatability. The book talks about finding and nurturing the right community members alongside identifying and engaging with individuals who share the brand's vision and values.

The book shows a clear picture on why caring for the community is important for any brand to excel in this competitive world. One of the most crucial aspect of this book is about finding your 'Why'. Through this businesses can connect more deeply with their community, creating a strong emotional bond.

Overall, the book offers a comprehensive roadmap for brands looking to build a meaningful and impactful presence.

[Archith Raj · Rating 5 out of 5]

I recently had the pleasure of reading a remarkable book centered on the concept of building a brand through community. This book has been a true eye-opener for me. It not only underscores the significance of community in business but also provides invaluable insights and practical guidance on how to harness the power of a supportive and engaged community to propel a business to new heights.

Lloyd's storytelling ability made the content incredibly engaging, and I found myself eagerly turning the pages to discover the next nugget of wisdom. Each chapter was filled with real-life examples and case studies that showcased the transformative impact of community-building on businesses of all sizes.

In a world where digital connections often overshadow real human relationships, this book serves as a refreshing reminder that community is at the heart of sustainable and successful businesses.

[Sachin Brian · Rating 5 out of 5]

"From Grassroots to Greatness" is an excellent guide on the pivotal role that community plays in brand success. With insightful anecdotes and strategies, it illuminates how fostering strong connections can drive enduring brand excellence. A must-read for entrepreneurs and marketers.

As a Creative working in the industry, I can personally testify to the truth behind the words on each page. With the kind of noise and everyone fighting for the same share of voice, advertising alone will only have short-term gains. There's too much competition and even brands like Apple have to face that reality.

"If you build a community, you won't end up like a commodity" - Lloyed Lobo (the Author). I can't imagine a more truer statement in this day and age of marketing.

[Kim Annis · Rating 5 out of 5]

Great read that applies many principles into a straight forward solution

This book was recommended to the company I work for, and it was definit fit. The book took many aspects of my breadth of education and pieced together a method for potential success in building community. Well worth the read, and hoping it will be even more powerful in practice.

[Wes Bush · Rating 5 out of 5]

Llyod is a legend when it comes to building and scaling communities. He's built epic communities at multiple businesses. In this book, he unpacks how you can build a solid business with community-led growth.

[Sterling · Rating 5 out of 5]

Lloyed has hit the nail on the head with a book on branding. As an entrepreneur, I’ve had a personal brand online for many years but this book truly gave me clarity on how to do it right. Would recommend to anyone entrepreneur who has an online presence!

[Zohare Haider · Rating 5 out of 5]

Lloyed paints a picture that really resonates with founders and dreamers who are out there hustling and trying to create their own legacy. But without community, that's going to be hard and Lloyed understands how communities are built.

[Ramakant · Rating 3 out of 5]

Not what I was looking for

Long book where the author had stopped into his experiences. However most of the models felt very backfitted and trite. Not intuitive. The sort that would be presented by a guest lecture in a b-school. Has heart but not what I was looking for

[Ben Putano · Rating 5 out of 5]

Loved the stories and the advice was super helpful.

[Joel D'Souza · Rating 5 out of 5]

Great read on how to build a brand. Lloyed shares his journey and lays out a blueprint on how to kill it with marketing your brand.

[Ranvijay Jha · Rating 5 out of 5]

Loved the book and it has got some life changing tips and this helped me a lot . Kudos to the writer for such an amazing work

[Upul · Rating 5 out of 5]

This book is really worth reading.