Power Position Your Agency

by Troy Korsgaden

Troy Korsgaden's timeless classic Power Position Your Agency is now available for Kindle! Don't waste time--get your copy today and grow your Agency!Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year?Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast. * How to get appointments with 10 clients every day* How to find qualified clients and get them to come to you* How to get clients in and out of your office in 30 minutes--or less!You'll also discover how to ramp up for success with something you already have but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch.Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

Genres: Business

153 pages, Kindle Edition

First published March 15, 1998

About the author

Troy Korsgaden is the principal of Korsgaden International, which specializes in global marketing, distribution, agency building, and technology strategies for many of the world’s largest insurance carriers and financial services companies. He is a highly sought-after insurance and financial services consultant, speaker, and the author of seven books.

Troy is passionate about helping the insurance industry and its representatives wake up to the radical transformation taking place in the industry. He creates the necessary tools and road maps for building success in the rapidly changing insurance and financial services landscape.
A widely respected expert in personal distribution and other methods, Troy trains corporate insurance and financial services leaders on customer service, change management, and transformational work, among many other critical issues impacting insurance carriers and financial services companies.

He helps those in the industry learn how to communicate more effectively with their teams and consumers so that consumers develop a higher appreciation for the value of insurance products and their insurance advisor relationships. Korsgaden International provides turnkey approaches using leading technologies and management tools that create fluency and seamlessness in product delivery and customer service.

Hundreds of thousands of insurance and financial services executives, agents, brokers, and staff members have been inspired and empowered by Troy’s seminars and guidance for more than 30 years.

Troy consults most major companies in the insurance and financial services industry in some capacity, working with large carriers, both in property & casualty and in financial services. He also serves as a subject-matter expert in the area of technology and how it applies in the backroom for carriers as well as their distribution.

He is considered an expert in distribution strategy, in both personal distribution and other methods. He also provides consulting to business owners and corporate leaders on topics including customer service, change management, and transformational work. He advises leaders at all levels of organizations on global marketing strategies.

In terms of personal production, over his career, Troy has won every production and quality service award offered by the carrier he represents and was the top-ranked agent in the nation twice. He has been a member of a top-producing group for that carrier for 21 consecutive years, an elite honor accomplished by less than ½ of 1 percent of all 15,000+ representatives within the United States.

Since his humble beginnings in establishing the Korsgaden/Jansma Farmers Insurance Agency in 1983, Troy has been exceptionally driven and committed to help clients determine the best options for their insurance coverage.

Reviews

[Justin · Rating 5 out of 5]

This book may feel a bit dated for 2024 and is fairly straightforward, but I still gave it five stars because it provides an excellent foundation for anyone in the insurance business. Troy, a well-respected industry expert, offers a blueprint for building a highly successful agency, as demonstrated by his own achievements. One standout concept is the role of an Agency Contact Representative, which can be a true game-changer. Whether you’re new to the field or looking for fresh inspiration for your agency, this book is well worth the read.

[Doug · Rating 2 out of 5]

The ideas in the book are obvious, but a good reminder of what is needed to run a successful insurance agency. The book was written in 1997, therefore it doesn’t include the impact of the internet on marketing. I can only recall one mention of the internet and it was only briefly. The only suggestion about the use of technology is to use an “electronic” calendar.

Know that the ideas are antiquated in this book, but can be adapted to this day and age.

[Jenny · Rating 3 out of 5]

Mostly life insurance.

[Shawn · Rating 3 out of 5]

A third of this book focuses on how to run an office, which is essential to running an agency. Now running an agency does involve office management, but this should have been more of part of the appendix than the majority of the book. Many agents are looking for how to manage clients, prospecting, etc.

[Bryan · Rating 2 out of 5]

Mainly for insurance and small business owners, if this is you, you will like the book. If not, it may be a waste of your time.

[Michelle Piper · Rating 4 out of 5]

What a great book! Highly recommended for anyone who is considering going into their own agency. He has a lot of great ideas. No need to re-invent the wheel right?