Trader Joe’s versus Whole Foods Market: An Organic Grocery Store Marketing Analysis

by Isabeau Kisler

Are Whole Foods and Trader Joe’s competitors? How similar are their target markets? To answer these questions, Trader Joe’s versus Whole Foods An Organic Grocery Store Marketing Analysis investigates the similarities and differences between two of the largest natural foods retailers in the United States, Trader Joe’s and Whole Foods. Differences in marketing tactics and techniques are examined, with a special emphasis on the similarities of these companies’ target markets. The paper includes charts and diagrams, as well as a comprehensive bibliography.

25 pages, Kindle Edition

First published January 15, 2013

Reviews

[Rohit Manghnani · Rating 3 out of 5]

Bird's eye view on the 2 brands

Gives a bird's eye view on the two brands. Not too much more than what someone who has walked into those stores would not have realized.

[Luis Cervantes · Rating 5 out of 5]

Effective merchandising and store experience. Value creation for customers. Social progress. Whole people and planet. Green Mission.