Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

by Ajit Kambil, Eric Van Heck, E. Van Heck

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

240 pages, Hardcover

First published June 24, 2002