How to Create An Online Ecourse In One Day

by Evelyn Trimborn

An ecourse is a great way to promote your website and the products and services that you and your business have to offer. Even if you have never created an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own impressive ecourse in as little as one day.

The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery to your target audience. In this guide you will learn how

+brainstorm ideas for your ecourse
+gather resources for your new ecourse;
+organize your materials effectively into a cohesive whole;
+decide on the best delivery options for your readers;
+choose and set up an autoresponder;
+use your new ecourse in a blog-based website;
+market your ecourse to help brand your business and increase its reach;

and much more.

Don't just think of your ecourse as information to be read, but as an ideal marketing opportunity to demonstrate your expertise in your industry.

In this guide you will also
+a range of ways to use your ecourse to build an email marketing list you can promote to any time you wish;
+how to use your new ecourse as the basis for ebooks, your site, PowerPoint presentations, and much more;
+how your exclusive ecourses can serve as the foundation for highly-paid coaching and consultancy services;
+how your ecourses and new services they support can bring additional streams of income into your business or website;
and much more.

If you are looking to start your own business online, teach subjects you are passionate about, or are eager to make more profit without working even more hours than you already are in this tough economy, creating one or more ecourses can be amongst the best ways to gain loyal readers and subscribers. More readers can generate more income, no matter what industry or area of expertise you are working in.

As with all of the Marketing Matters guides, if you follow the action steps outlined, you should see your business transform as you set out and accomplish your goals. If you are longing to share your knowledge with the world to help others transform their lives as well, you can get started creating and delivering an ecourse today with the help of this guide.
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TABLE OF CONTENTS

INTRODUCTION
CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE "THEME" OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR "SQUEEZE PAGE"
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
BONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES
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ABOUT THE AUTHORS

Joan Mullally, Carolyn Stone and Evelyn Trimborn are three of the founders and main consultants for Accent Marketing Group, Inc. and the author of over 80 titles on marketing, small business and other self-help topics.

54 pages, Kindle Edition

First published January 22, 2012