Polling and the Public: What Every Citizen Should Know

by Herbert Asher

Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

Genres: Politics

311 pages, Kindle Edition

First published January 1, 1995

Reviews

[Nora Winckler · Rating 2 out of 5]

This book was informative, but LAWD, if Asher would have just used one example per idea rather than three, the book would be more interesting and 300 pages shorter.

[Ashley · Rating 3 out of 5]

Not the most well-written read, but actually very interesting. I feel that anyone citing a polling statistic should read this first.

[Ryan Rosenberg · Rating 5 out of 5]

1/14/17: Great up-to-date review of polling and public opinion research.