Essentials of Marketing Research

by Joseph F. Hair Jr., Robert P. Bush

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Genres: Business, Textbooks

400 pages, Paperback

First published July 2, 2007

About the author

Joe Franklin Hair, Jr.

Reviews

[JT · Rating 3 out of 5]

Never ever ever ever get an e-book from Nook Study. Gah!