Plastic Money: Constructing Markets for Credit Cards in Eight Postcommunist Countries

by Alya Guseva, Akos Rona-Tas

Plastic Money tells the story of how banks constructed markets for credit cards in eight postcommunist Czech Republic, Hungary and Poland, Bulgaria, Russia, Ukraine, China and Vietnam. Chronicling the institutional and cultural challenges that had to be overcome in order to generate demand, this book places the rise of consumer credit in the context of transitions from communism to capitalism.

342 pages, Hardcover

First published February 26, 2014