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Versatile Selling: Adapting Your Style so Customers Say "Yes!"
This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the ential ability to read and adapt to the natural behavior of your customers. Versatility makes customers feel comfortable and ready to buy, so sales increase measurably. It's been used by more than one million people around the world ...more
Paperback, 160 pages
Published June 1st 2003 by Nova Vista Publishing
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This is an amazing book for anyone in sales. It separates people into 4 categories, "drivers," "analyticals," "expressives," & "amiables." It explains how to tailor your presentation to each of the four. It's not about changing yourself or that any one group is better than the other, it's simply a way to observe physical actions, which let you know who you're dealing with, and the adjust your presentation to fit their style.