Presents a model for a successful company that involves strategic outsourcing, differentiation, and professional alliances, sharing a wealth of case studies designed to help companies build effective business plans and excel in their markets. 35,000 first printing.
*Probably* an outstanding book, if its the 1st of its genre that you read. Unfortunately, its probably the 20th-ish of its type I've read, and the MBA-ish consultative-ish style rolled my eyes backwards which definitely distracted from the actual content (which, once again, I actually firmly endorse... having soaked up the concepts as I skimmed through it quickly.)
BOTTOM LINE: Definitely worth a read, if you are any kind of entrepreneur or type-A personality business driver at all. If you're a seasoned bookworm, you can skim over 80% of it, and yet still see the glimmer of gold.