We, Me, Them & It: How to Write Powerfully for Business

by John Simmons

This stimulating reference demonstrates how anyone can learn to use words more effectively and persuasively in today's business environment. The basic framework promotes creative thinking and encourages writers to inject their personalities into communiqués, instead of relying on stale templates and forms. Examples of ways to introduce creative—and valuable—business writing techniques to office communications include differentiating a company during a sales pitch, infusing vibrancy into product and service descriptions, and even clarifying daily e-mails. This latest edition of the business-world classic includes a new introduction and updated materials throughout.

Genres: Business, Writing, Reference

256 pages, Paperback

First published November 1, 2000

Reviews

[María F. Torres Siller]

Loved this book!!! Really useful for my job (for anyone that writes for a brand). One of those books that you need to highlight almost everything.

[Sarah Fox]

A great introduction to the power of words and tone of voice in business writing