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Gravitational Marketing: The Science of Attracting Customers
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
- GenresBusiness
272 pages, Hardcover
First published January 1, 2008
4 people are currently reading
37 people want to read
About the author
Jimmy Vee
19 books16 followersJimmy Vee is known around the world as the Five Foot High Marketing Guy. He is living proof that big things really do come in small packages. He is a savvy CEO, a loving husband, a funny father, a bestselling business book author, a sought-after advertising copywriter, a wannabe musician, a master magician, a stand-up comedian and a stiff-lipped ventriloquist.
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Displaying 1 - 8 of 8 reviews
August 24, 2021
Definitely a dated book.
The core principles are fine, but the infrastructure of marketing has changed drastically since it was published in 2008.
The core principles are fine, but the infrastructure of marketing has changed drastically since it was published in 2008.
August 6, 2013
I might never read another marketing book again: the last two nearly burned out my eye-sockets with their flaring platitudes, refusal to quantify anything useful, insistence on renaming known concepts (the title of this book refers to a standard marketing concept, "Unique Selling Proposition"), and vague speculations as to the nature of effective marketing.
Plus lots of opportunities to buy more services from the authors (via the old up-sell).
A gem from this collection of platitudes (I kid you not) sold as a book: "We are avid Internet users, but we must say that the Internet is still not a good place to go for yellow pages listings. It just doesn't work right. You don't get the results you're looking for all the time." Capitalization of the internet noted; lack of the same for the Yellow Pages also noted. But that's not the point of me posting this ludicrous opinion.
I was critiqued for by goodread users for my critique of another collection of half-assed opinions, in that case for not finishing the book. Well, I finished this one, and want my five hours back. Let me know if you can work this out for me. Anybody challenging this review or the last one need only submit their net revenue, as reported to the Internal Revenue Service, both pre and post reading of the book to show how– in fact – either book changed their financial lives.
One aside: I know by reputation two of the men mentioned as models in this book, and though they might very well be quite respected sociopaths, they aren't to me. They're just loud and steamroll people. But they're not fooling anybody.
Why do these "authors" get two stars and the last charlatan one? Because they're hustlers as opposed to conmen, and therefore a smidge higher on the food chain. There are a few facts in these books, and they are found in many other marketing books, or for free on the interfacebookwebs.
When an author who is an alum from a real business school (or even got an undergrad at a normal college) can demonstrate measurable results writes a marketing book, sell me one. For now, I'm going back to the subjective-but-rewarding (literature) as opposed to this subjecting-but-illiterate-untruthful-and-excrutiating jaunt.
Plus lots of opportunities to buy more services from the authors (via the old up-sell).
A gem from this collection of platitudes (I kid you not) sold as a book: "We are avid Internet users, but we must say that the Internet is still not a good place to go for yellow pages listings. It just doesn't work right. You don't get the results you're looking for all the time." Capitalization of the internet noted; lack of the same for the Yellow Pages also noted. But that's not the point of me posting this ludicrous opinion.
I was critiqued for by goodread users for my critique of another collection of half-assed opinions, in that case for not finishing the book. Well, I finished this one, and want my five hours back. Let me know if you can work this out for me. Anybody challenging this review or the last one need only submit their net revenue, as reported to the Internal Revenue Service, both pre and post reading of the book to show how– in fact – either book changed their financial lives.
One aside: I know by reputation two of the men mentioned as models in this book, and though they might very well be quite respected sociopaths, they aren't to me. They're just loud and steamroll people. But they're not fooling anybody.
Why do these "authors" get two stars and the last charlatan one? Because they're hustlers as opposed to conmen, and therefore a smidge higher on the food chain. There are a few facts in these books, and they are found in many other marketing books, or for free on the interfacebookwebs.
When an author who is an alum from a real business school (or even got an undergrad at a normal college) can demonstrate measurable results writes a marketing book, sell me one. For now, I'm going back to the subjective-but-rewarding (literature) as opposed to this subjecting-but-illiterate-untruthful-and-excrutiating jaunt.
May 6, 2013
I picked up this book from the library to help get my insurance business, Tri-Star Insurance (tristatinstn.com) rocking and rolling. I would give this 2 1/2 stars if Goodreads would let me and here's why:
1. These ideas are purely for Americans. Definitely cannot see these ideas working in other parts of the world where life is not so cushy, suburban, and routine.
2. Extroverts will appreciate some of this book, introverts will probably vomit on it. These guys are all about working the room during networking sessions through gimmicks, something innately foreign to introverts.
3. It suffers from a serious LACK OF EDITING. If they had chopped this book down to 100 pages it would be much better.
4. They kept plugging other businesses throughout the book (like multiple advertisements within the books) and that got OLD fast.
4. Aside from those complaints, their ideas about becoming an expert "go-to" person in your field is right on the money. That's the key to gravitational marketing -- you become an expert through hard word and studying + give free advice (not obnoxiously) + genuinely care about people = lots of word of mouth (i.e. referrals).
5. They also had some good ideas about what works in terms of advertising (though I did not like the section on advertorials) and getting a good ROI.
It might be worth skimming if your library has it, but please don't waste your own money on it or you'll be sorely disappointed.
1. These ideas are purely for Americans. Definitely cannot see these ideas working in other parts of the world where life is not so cushy, suburban, and routine.
2. Extroverts will appreciate some of this book, introverts will probably vomit on it. These guys are all about working the room during networking sessions through gimmicks, something innately foreign to introverts.
3. It suffers from a serious LACK OF EDITING. If they had chopped this book down to 100 pages it would be much better.
4. They kept plugging other businesses throughout the book (like multiple advertisements within the books) and that got OLD fast.
4. Aside from those complaints, their ideas about becoming an expert "go-to" person in your field is right on the money. That's the key to gravitational marketing -- you become an expert through hard word and studying + give free advice (not obnoxiously) + genuinely care about people = lots of word of mouth (i.e. referrals).
5. They also had some good ideas about what works in terms of advertising (though I did not like the section on advertorials) and getting a good ROI.
It might be worth skimming if your library has it, but please don't waste your own money on it or you'll be sorely disappointed.
May 2, 2012
So far it is doing a lot of set up. They are talking about myths that people have about marketing and trying to get you to trash them. Things like "You have to pay your dues before you become successful" means you will follow the herd and only be average.
I am starting to get into the marketing strategies and since I am not a marketing (I develop technical training) what they are writing makes a lot of sense. I read some of the comments at amazon before I purchased the kindle version and a few people said it's the same old thing and some loved it. There weren't many average book comments.
So at this point I'm about a third of the way through the book and it's pretty good if you want to learn marketing. I just signed up at their website and they have a lot of free bonuses with you have your amazon receipt.
More to come.
I am starting to get into the marketing strategies and since I am not a marketing (I develop technical training) what they are writing makes a lot of sense. I read some of the comments at amazon before I purchased the kindle version and a few people said it's the same old thing and some loved it. There weren't many average book comments.
So at this point I'm about a third of the way through the book and it's pretty good if you want to learn marketing. I just signed up at their website and they have a lot of free bonuses with you have your amazon receipt.
More to come.
August 25, 2016
Knyga sutelkta į mažus verslus, su mažomis finansinėmis galimybėmis. Čia nekalbama apie įvaizdį, ryšį ar panašius dalykus.
Viskas sutelkta į gryną pelną, į pinigus. Pradžioje keistai daug dėmesio skiriama asmeniniam parsidavimui, tapimui reklaminio veido, visų dėmesio sutelkimui į save patį.
Mane kiek blaškė pagyrūniškas rašymas, kitų kompanijų reklamos. Knyga jau (dar tik) 6 metų amžiaus, o nemažai minimų knygoje metodų jau tapo istorija (blogų nebėra, interneto portalai užsidarę, google ar kitos kompanijos atsisakiusios minimų projektų ar radikaliai pakeitė jų veikimo principus).
Knygoje stipriai jaučiami verslo ir visuomenės kultūros skirtumai tarp JAV ir Lietuvos, į tai reikia nepamiršti atsižvelgti skaitant ir planuojant įvairius patarimus pritaikyti praktiškai.
Viskas sutelkta į gryną pelną, į pinigus. Pradžioje keistai daug dėmesio skiriama asmeniniam parsidavimui, tapimui reklaminio veido, visų dėmesio sutelkimui į save patį.
Mane kiek blaškė pagyrūniškas rašymas, kitų kompanijų reklamos. Knyga jau (dar tik) 6 metų amžiaus, o nemažai minimų knygoje metodų jau tapo istorija (blogų nebėra, interneto portalai užsidarę, google ar kitos kompanijos atsisakiusios minimų projektų ar radikaliai pakeitė jų veikimo principus).
Knygoje stipriai jaučiami verslo ir visuomenės kultūros skirtumai tarp JAV ir Lietuvos, į tai reikia nepamiršti atsižvelgti skaitant ir planuojant įvairius patarimus pritaikyti praktiškai.
February 20, 2010
Travis Miller and Jimmy Vee offer a fresh take on relationship marketing, as well as proven strategies to attract prospects and convert them into customers. Entertaining, lighthearted and full of practical real-world examples -- if this dynamic duo isn't yet on your radar, you're missing out!
March 30, 2009
I'm so tired of most marketing books. This one was a little different though. I got some good information out of it. Only a small part was saying the same thing.
Refreshing.
Refreshing.
January 28, 2016
Some great marketing ideas in here. Some of them are dated, but most will never be out of style. Lots of creative thinking in this book. Highly recommended for entrepreneurs.
Displaying 1 - 8 of 8 reviews