Marketing Plan Building the Profitable Preferred Brand

by Josiah Go

This book is intended for both marketing practitioners and college students of advance marketing, entrepreneurial marketing, marketing management or brand management. Marketing practitioners will learn how to come up with effective marketing plans that are not only able to sell their product and service, but more importantly, are able to build a profitable preferred brand. This book shows them how to continuously satisfy their customers better than competition and at a profit. College students will find this book useful as they prepare their marketing plan as part of their school requirements. "Marketing Plan" can easily guide them to strategize without losing track of the reasons behind their strategizing. Written as if taught for the first time in a workshop, this book comes with twenty-four ready-to-use forms or worksheets that allow readers to immediately apply the learned concepts after each topic. Utilizing its own definition of marketing as a framework for the marketing plan prepara ion, 99% of the examples used in "Marketing Plan" are derived from the Philippine setting to enable its readers to easily relate to the topics/concepts discussed. It also utilizes a user friendly format throughout the entire book to foster learning and make understanding easier.

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Reviews

[Ray Evangelista · Rating 5 out of 5]

Wonderful read, very smart case studies based in the Philippines for all Sales/Marketing Professionals out there. The Case Studies give a firm example of the techniques and methodologies discussed in the book, as both a husband and wife team this couple is a really good read. I'm going to recommend re-reading it again and again.

[Bryan · Rating 4 out of 5]

very informative since it uses case studies based in the Philippine setting as compared to studying international marketing books